
I’m John Kenel.
I bought my first rental in Cambridge back in 1997. Still own it.
Since then, I’ve developed more than 1,000 homes across Hamilton and Cambridge through my company Assured Property. I’ve been through booms, busts, rate hikes, rate cuts, and everything in between. I’ve dealt with every council headache you can imagine. And I’m still here building today.
I built this course because most people never get shown how development actually works.
They guess. They hope. Or worse, they get burnt.
This course is my way of helping more Kiwis get ahead — especially the hardworking ones who just want a fair shot at building something for their future.



I am not in this to sell courses. Property has already been good to me. This is about sharing what I know so others can have a crack too.
The more builders, tradies, investors and regular people who can take a site and turn it into good housing, the better. If more Kiwis know how to do a minor dwelling, a duplex or a block of townhouses, we get more supply and better choices. That helps lift home ownership and gives people better options in the future.
This is not just a course. It is a movement to train up a new wave of small developers across New Zealand.

The Property Development Club is for people who are already doing the work and want to step up.
Builders who want to do their own projects, not just build for others
Tradies who want more than an hourly rate and a sore back
Property investors who want to create stock, not just buy whatever turns up
Regular people who want to do one solid development that actually moves the needle
If you have thought about building a minor dwelling out the back, helping family into a place, or doing a small townhouse project, this is for you. If you have already done one or two developments and want to tighten things up so you sleep better at night, this is for you too.

Inside The Property Development Club you'll get my full 17 step roadmap for small scale residential development in New Zealand.
The course is 42 videos and about 5 hours of training. This is the full process I've used for more than 20 years. Hundreds of deals, over 1,000 homes - all broken down into simple steps.
Find sites with real development potential
Run proper feasibility numbers so you know whether a project stacks
Deal with council rules, planning and consents without losing control of the timeline
Work with planners, surveyors, engineers, architects and builders as one team
Structure funding and talk to banks and brokers in a way they understand
Manage risk and cashflow so you do not run out of money halfway through
Decide whether to sell, hold or mix the two once the project is complete
Everything in the course is based on how I actually run my own developments. You see real examples, real drawings and real numbers
Find their first development deals
Avoid expensive mistakes
Understand the numbers properly
Talk confidently with planners, surveyors and lenders
step up from “thinking about it” to actually doing it

Look, if you’re serious about building wealth through property development so that you can achieve financial security, have more control over your future, and ensure a comfortable retirement… then you want to learn from someone who's actually done it.
I have been investing in property since 1997
I have been a full time residential developer since 2004
I have built more than 1,000 homes in Hamilton and Cambridge
For Kiwis all across New Zealand, property has always been considered one of the most reliable ways to build and secure wealth…
Unlike other investments that can be volatile or complex, property development offers tangible assets that you can actually see and manage.

After working through the course you will:
Understand the full development process from start to finish
Feel more confident talking to council, banks and consultants
Be able to look at a site and have a realistic view of what might work
Know where most people go wrong and how to avoid those traps
Have a clearer path whether you want to do one project or build a portfolio
Whether you are building a minor dwelling for your Dad or a full block of townhouses, one good project can shift your financial future. Learning how to do it properly is the first step.
If you are serious about learning how property development really works in New Zealand, and you are prepared to put in the effort, The Property Development Club is for you.
This is education only. It is not financial advice. Do your own research or talk to a licensed professional.
If you are serious about learning how property development really works in New Zealand, and you are prepared to put in the effort, The Property Development Club is for you.
This is education only. It is not financial advice. Do your own research or talk to a licensed professional.
“I have found John, Ryan and the team at Assured to be highly professional, thorough and most importantly, they are trustworthy.”
– RACHAEL CLEMENTS
“What a wonderful surprise we received this morning from Assured – WOW thank you so very much! We appreciate all the support and the well wishes.”
– DEIRDRE & DAVE
“I was thoroughly impressed by Assured Property’s professionalism and expertise. From the start, their team was friendly, communicative, and ensured we felt confident in our investment. The quality of the build exceeded our expectations, and the attention to detail was evident. The property was tenanted even before handover, providing immediate returns. With Assured Property’s ongoing support, we have peace of mind knowing our investment is in good hands. Highly recommend!”
– DIANNE BURT
“I recently had the pleasure of attending a Zoom call hosted by the Property Development Club, where I presented the details of my project to seek advice and guidance from the members. The experience was incredibly enriching. I received some fantastic insights, practical guidance, and valuable advice—not only from John and Andrew, who are experts in their own right, but also from several other members who were generous with their time and knowledge. Their collective wisdom and support have been immensely beneficial to me as a first-time aspiring developer. What truly stood out to me was the sense of community and encouragement within the club. John, in particular, went out of his way to send me a private message, offering words of encouragement that really boosted my confidence. This kind of personal touch and genuine support is what makes this club so special.”
– HENIK PANCHAL
“We’ve been dealing with Assured Property since 2015. We’ve dealt with many developers over the years, and Assured property is some of the most consistent and reliable we’ve ever dealt with. Would recommend.”
– HARPER PROPERTIES
“The team at Assured have been great to deal with and have made this whole process of buying a new build and purchasing off the plans seamless. With all of the uncertainty over the last couple of years they have delivered everything they promised in spades. A reputable company who can be trusted to get things done. Happy customers – highly recommend.”
– GEORGE
“If you are feeling like you are taking a huge step and don’t know where to go for motivation, you need to get into this club! I am always finding myself waiting for those Wednesday zoom calls. Just the fact that John shares his life’s work alone is a good reason to join. Don’t see a lot of developers sharing their IP with others.”
– ARYA WATWE
“Assured Property’s service is excellent – I cannot fault what they have done.”
– ROB MCGREGOR
“The entire team at Assured Property take a huge amount of pride in what they do, from the purchase of the initial site to the handing over of keys. Through out this journey you’re kept up to date on the progress, with photos and videos. The Assured Property team has exceeded all expectations. Well done!”
– STEPHAN MORKEL
“This was our first big investment, and I was looking for an opportunity to prepare for retirement. Assured Property answered all our questions, and encouraged us to come up and have a look at the property. That was it. I almost signed up on the spot! They sorted the property, the house and even found us tenants. They sourced our property manager – we haven’t had to do a thing. It’s exactly what I wanted as an investor based in Christchurch. If the opportunity comes up for us to purchase another investment property – I’d use Assured Property, without a second thought.”
– TIMOTHY BLAKE
“From what I’ve seen so far it is very good content, well structured, great website and a perfect fit for what I was after.”
– STEPHANE MONTEL
“This was my first experience of buying off plan and building and the team at Assured Property Investments have made this a simple & easy process. From purchase through to settlement all of my questions have been answered quickly and the communication right through the build was excellent with regular progress updates via email & also access to the construction tracker to see what was happening & when and photos of progress. The end product is a fantastic townhouse with quality workmanship and appliances… I would definitely recommend them to anyone else and wouldn’t hesitate to build with them again.”
– SUZANNE GREENWOOD
“Interesting, well presented, and well paced modules. Good level of follow up service from the administration team.”
– CONOR MCEVOY
“Great content with lots of clarity and presented as very easy to understand.”
– ANUREET SINGH
“It was awesome working with Ryan from Assured. He was supportive every step of the way and extremely helpful. He provided time and explained the Assured model very well. Assured have an awesome model and have lots of information available to aid with making an informed decision. My wife and I couldn’t be happier. We will definitely work with Ryan and the Assured team again.”
– SAMUEL MCKENZIE
“Super easy to deal with. Very professional. Would definitely work with the team again.“
– YORK SHIRE
“I listened to the Tai Lopez podcast today while out in the sun digging holes to put in a fence round one of my properties. Good motivation. Well done.”
– EVAN WATSON
“At first I was reluctant to buy an investment property off the plans, but I am very satisfied with the final product. One of the main points that stands out to me is quality, also the efficient and effective design of the building and site layout. My property was under construction during the lock down, however I was pleased with how Assured managed the situation. Look forward to doing business with Assured again and would strongly recommend them.”
– ALBERT LE ROUX
“At first we thought we would only take a look, but then jumped at making an immediate deal after seeing the fine quality and attention to detail of the builds. John, is a straight up person, honest and does what he says he will do. Nothing was too much trouble and the entire experience could not have been better. Assured Property with John and his team are terrific to deal with – such a pleasure dealing with them and a breath of fresh air in business these days.”
– BRENDAN PODAYKO
“Communication with Assured Property was seamless and hassle-free. The process was smooth, and the build was completed quickly with no complications.”
– NIK & KIM MAY
“Being new to property development in New Zealand, I found the process overwhelming and wasn’t sure where to begin. That changed when I discovered the Property Development Club. The Property Development Club not only provides invaluable information and a step-by-step guide through all the stages of property development but also offers a fantastic community of like-minded individuals who share their knowledge and experiences. I highly recommend the Property Development Club to anyone involved in property development or aspiring to become a developer.”
– MATTHEW SAYWELL
“Once I had paid the deposit, the assured property team made the whole process so simple.”
– ANGELA E
“Ryan and the team at Assured Property have been excellent to deal with. Always keeping us informed and updated with the progress of the build. Any issues that have arisen have been dealt with promptly and to our satisfaction. We would have no hesitation with purchasing off them again should the occasion present itself again.”
– BRENDAN HING
“My husband and I purchased an investment property through our broker from Assured Property. We cannot recommend Assured Property enough. We were kept in the loop through the entire process and always received friendly service. The end result was amazing. We couldn’t find a thing wrong. Everything was of outstanding quality. John is a really insightful guy and made us feel comfortable about the opportunity as this was our first time investing in property. We are looking forward to the next one!”
– LILLIAN
“I need another one. Buying brand new and having a 10 year build guarantee is excellent peace of mind.”
– BRENDON W
“They are extremely professional. I never had any concern that they didn’t know what they were doing. They are extremely fast at what they do, and they provide extremely good quality.”
– GILLIAN
“At Frank Risk Management we have been working with Assured Property for over 10 years and they are a pleasure to do business with. John and the team are responsive and transparent in all that they do. I have also recently purchased my first investment property off them as well and can’t wait to see it finished later this year.”
– JADEN HATWELL
“Fantastic company to deal with including great communication, updates and information from start to finish (and beyond), as well as a top quality property being delivered.”
– JAMES PAWSON
“Really liked the fact that we had good communication and updates the whole process. It was so nice to be able to just sign up with a deposit and sit back and wait for the finished product which was a well designed and developed project which has increased in value already. Super happy.”
– JENNY MOLLOY
“I would just like to congratulate John Kenel and his whole team at Assured Properties in Hamilton, after purchasing 2 Units off the plans. The whole process has been an eye opener on what can be done for investors in the property market. From the initial contract signed to the continuous updates of progress being made on the construction. The link to see the build in progress in real time with photos of progress was impressive and professional to say the least without having to travel a distance to view. All the way through to completion, we were kept informed of what was required to transition over to getting tenants, insurance, etc. Contacting the team was excellent and any inquiries asked were promptly replied too. I would absolutely recommend Assured Property to anyone who is interested in purchasing a property.”
– MALCOLM FLOOD
“Hi, my name is Jasmeet Singh, I’m a Real Estate agent based in Hamilton and I work predominantly with Property Developers. Alongside my work as an Agent, I am also developing a portfolio of investment properties. I have been working along side John Kenel for around 5 years now. John has a lot of knowledge and valuable experience in residential development, particularly with the development of investment property. If you are considering a career as a property developer, I highly recommend aligning yourself with a mentor such as John as their help and guidance will be invaluable in what can otherwise be a very challenging industry.”
– JASMEET SINGH
“Highly recommend Assured Properties, John and his team are professional, organized and very prompt, attention to detail is second to none. Great clear communication from start to finish of purchasing their home in Cambridge. It was a real pleasure to do business with Assured property and I look forward to assisting you in the near future.”
– MICHELLE KERGOZOU DE LA BOESSIERE
“Highly recommend John and his team. Our investment property was built to the standard they promised, excellent communications and answer to questions. They provide you with an app that shows you photos and where they are at with the build so you know where things are at. Very professional and highly responsive to emails and queries.”
– MIRANDA SIMMONS
“We look forward to this next chapter in our property development journey and being mentored by John and the team at TPDC. The TPDC platform is user-friendly. Really enjoyed the meet and greet last week while creating relationships with other like-minded people.”
– BUILDNZ
“Just want to say “Thanks!” We’re happy with our product, and earning a decent return.”
– NINA
“The quality of renovation that had gone in the property, and the appliances – that was done pretty well.”
– RAVI
“I’m very happy with AP. I’ve recommended them to a friend – I would recommend them to people.”
– ROB
“We didn’t have any complaints. We meet every day (me and my daughter) – if something goes wrong, we usually have a bit of a bitch session – but we’ve never done that with Assured Property.”
– PHILIPPA
“Assured Property are easy to communicate with, pragmatic, and provide a high quality of work.”
– RAVI
“It’s a general feeling that buying a property off the plan is very dicey. But this is the best decision my husband and me have made. Assured Property – the name itself says it – you are rest Assured that your money is safe. Found them through facebook. And oh dear, I asked so many questions and they promptly replied. They had a few projects going on and at affordable prices. After many conversations on FB, we were convinced as to which property we would like to sign an offer. After that we were always kept informed regarding the progress. Every month we would receive updates via email with photographs of the building site. Now isn’t that very important? We only went to see the property 2 days before we were to settle. And to our surprise there was Nothing that we needed to complain about. We were very happy with the quality of work too. Now we are proud owners of a good quality home. Thanks to Assured Property.”
– ROSHNI DARUWALLA
“I can’t believe the process was as smooth as it was! Assured made it so easy!”
– SANGEETA
“On time and delivered as promised.Easy to deal with.Was a breeze dealing with them.They also organised tenants and property manager.”
– SUBHAN CHAND
“Great communication. Great people. Great product.”
– SIMON KEEPA
“ASSURED are a very clear and transparent operation. They develop and build great property at very realistic prices. Thanks ASSURED!”
– VEENA SOMA-BARRON
“Assured Property will not only give you practical advice when it comes to buying an investment property but build quality homes with all the latest modcons to accompany it. Highly recommend the team at Assured they have a wealth of knowledge to offer.”
– DAMIAN MAY
“Premier Insulation have been working with Assured Property for a number of years and have found them to be a very professional and well organised operation. They deliver outstanding solutions for their clients and we are proud to be part of it.”
– PREMIER WAIKATO
“In my capacity as a Chattels Valuer with Valuit Asset Appraisals, I have been working with many of Assured Property Investor clients for well over 10 years. It’s testament to what John Kenel and his team produce that his Developments are now almost always sold out before they are completed. They are always contactable and easy to deal with. Look forward to seeing all the current developments that are coming on stream over the coming months.”
– TERRY LE GROVE
“What the team at TPDC have made is great! Im really glad that I’ve joined the property development club. It’s allowing me to make much more sense of the industry I work in, helping me to navigate the complexities of development before I undertake my first one. It’s even a fantastic tool to be able to have higher level conversations with a wider range of people.”
– BEN GINDERS
“Amazing content!”
– LESTER DEMABILDO
“Partnering with John on our first joint property venture was one of the best commercial decisions we’ve made. His expertise in the field is truly unmatched. Thanks to his deep knowledge, we saved potentially hundreds of thousands of dollars that would have otherwise been lost in unnecessary expenses. John systematically cut through the red tape, navigating complex regulations with ease and efficiency. He’s not afraid to confront complex issues with the council and test the boundaries, ensuring that our interests are always at the forefront. His strategic approach and hands-on involvement ensured that every aspect of our project was handled with precision resulting in a profitable outcome. If you’re looking for somebody who delivers exceptional results while making the process smooth and stress-free, John is definitely the expert you need by your side.”
– JASON HENNESSEY
“My team at K2 Construction have been working with the Assured property organisation for over 12 years now and have seen them go from strength to strength with their innovative designs and professional approach. It’s been a pleasure working with them and look forward to continuing for many years.”
– KARL DALTON
“I am grateful for the exceptional service provided by Assured Property Investments. Their commitment to customer satisfaction is evident, and I appreciate the opportunity to share my feedback. The team genuinely values input, which enhances the overall experience.”
– PHIL & LISA ROLLE
“What I appreciated most about Assured Property was the quality of the end product. Thanks to their service, we now have a beautiful new home and a rental property, providing us both comfort and a valuable investment.”
– ROB & HOLLY WATSON